Building on the Industry Gold Award-winning success of 2008, attendance has been impressive with nearly 100 garden centre staff attending the first two Bayer Garden regional training seminars in 2009.
Despite the adverse weather conditions, this shows retailers are committed to beating the credit crunch by ensuring staff are armed with the highest quality training and product knowledge.
The campaign has a simple, effective approach. Hosted by Martin Fish, the retailer training days focus on pest, weed and feeding advice, offering product knowledge and easy ways to increase profits.
For staff that cannot attend, Chris Holden will be backing the seminars up with in-store training.
The training will highlight new Bayer Garden Long Lasting Ground Clear, the answer to the loss of Sodium Chlorate; pest and disease identification and control with the Provado range of insecticides and the new All-in-one Bug & Disease Killer; and finally plant feeding featuring Phostrogen All Purpose Plant Food.
Starting in April, the other focus of the campaign will be to help boost sales through a series of consumer promotional and demonstration days.
Shoppers will be able to come along to see new product demonstrations and learn about key features and benefits so they can really see for themselves how the products work.
Gardening experts Stephen Green, Michael and Chris Holden will be inspiring shoppers with practical informative advice.
Bayer Garden’s own research shows significant sales can be lost through shoppers walking away from the fixture without making a purchase. The main reasons are not being able to find what they are looking for or simply not understanding the product and therefore being unable to decide whether or not it’s the right solution for them.
Tommy Gill, Head of Bayer Garden says: “When staff are armed with the right information they are better equipped to educate shoppers and can then make them feel confident they are choosing the right product. Our demonstrations and staff training deliver just this, clearly explaining how and why to use specific products.
“Also this year, training will include category management, a key industry issue. We know that by addressing these issues, we can really help our customers make that extra sale in the time when every penny counts.”
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