Product News

  • Smidge launches 90 eco-friendly products at Spring Fair

    By GCU on February 7, 2019
    Driven by the desire to reduce the consumption of single use plastic, new brand Smidge launched 90 products which were on display at Spring Fair 2019. The range covers a wide variety of categories from ‘on the go’ through to everyday household usage. Including a unique 100% bio-degradable and recyclable formulation that means no plastic or melamine makes it into […]
  • National Home Improvement Week Promotions

    By GCU on February 1, 2018
    Love your garden with G Plants Ltd & NHIW Promote DIY Gardening Sales this spring with FREE stock from G Plants!   G Plants Ltd are official supporters of the very first National Home Improvement Week, a consumer-facing marketing initiative running from 12th until 18th March 2018. The DIY week lead by BHETA to encourage consumers to get involved in […]
  • Westland unveils increased TV spend for SafeLawn

    By GCU on April 4, 2017
    Westland has significantly upped its TV spend, prompted by retailer sell-in of child and pet-safe product Westland SafeLawn. The TV advert, featuring CGI created ‘Lawn Man’, will air on screens in April and will run alongside a large-scale digital and social campaign designed to generate maximum interest among parents and pet-lovers. The campaign will drive consumers’ in-store over April and […]
  • Weber unveils Spring Start campaign

    By GCU on March 22, 2017
    Barbecue brand Weber has launched its Spring Start campaign to get the UK and Irish public thinking about their outdoor living space. Running until April 17, the promotional drive is set to encourage people to prepare their garden, including their barbecue, ready in time for the first rays of sunshine to make the most of the upcoming Spring/Summer season and […]
  • Grange Fencing expands range in dock stock offer

    By GCU on March 16, 2017
    Fencing and decorative garden structures supplier Grange Fencing has launched an improved dock stock offer for builders’ merchants and garden centre retailers. The deal includes discounted prices across a range of core products and now incorporates the company’s collection of Elite decorative fence panels and gates, Grange says. Also new for 2017 is the Ultimate Range, which includes four sizes […]
  • Resolva Liquid Shots set for additional TV advertising

    By GCU on February 9, 2017
    Concentrate weedkiller brand Resolva has announced that it is set to grow further in 2017 with another £1m spend on TV. Slated to reach over 14 million consumers from April 24 to May 6, the advert will remind consumers that Resolva Liquid Shots offer an easy way to apply concentrated weedkiller, the brand says. Pre-dosed with the right amount for […]
  • Gardman Wild Bird Care partners with The Royal British Legion

    By GCU on August 12, 2016
    Garden products and wild bird care supplier Gardman Wild Bird Care has announced that it is joining forces with The Royal British Legion to help raise £200,000 for serving members and veterans of the UK Armed Forces and their families through the launch of a new poppy design bird feeder and two charity wild bird feed blends. The Peterborough-based company, […]
  • Crest marketing investment pays dividends

    By GCU on July 19, 2016
    Crest Garden is celebrating its success in the Product, Packaging, Marketing Communications and Point of Sale categories in the GIMA 2016 Awards. The Flopro gun display was the winner of the Best Point of Sale where it was up against some tough competition. The judges commented: “There is currently no other watering brand displaying their products in this way, bringing […]
  • Johnsons builds on rebrand with new ideas for 2017 retail season

    By GCU on July 19, 2016
    Following its re-branding for the 2016 season, Johnsons has announced plans to build on the success of the fresh design being introduced across all packets and point-of-sale material for the 2017 retail seed selling season. Among its marketing plans is a ‘Create your own Cottage Garden’ counter-top display unit offering 12 annual and perennial flower varieties perfect for designing old-fashioned, […]
  • The Bay Tree turns over a new leaf with packaging refresh

    By GCU on July 7, 2016
    After more than two decades on retailer’s shelves, The Bay Tree has announced that the brand is being updated to better communicate its heritage, vision, passion for fantastic flavours and its ‘unrelenting pursuit of quality’. An adventurous new look will be introduced to independent customers this autumn. The gradual roll out will finish in the first quarter of 2017, following […]