Pots, planters and accessories supplier Elho has announced that, in line with the company’s new proposition ‘Give Room To Nature’, it is increasing its investment to create a brand that consumers recognise and love.
Elho’s plans include investing in retail partners and displays, designing new point of sale as well as increasing its PR & marketing with core gardening and interiors consumer press.
This increased focus replaces Elho’s plans to exhibit at Glee 2018. Instead, Elho will be presenting its new products in the VIP area of the show. Elho is also taking part in Retail Lab that launched last year. The Retail Lab provides inspiration to retailers around the core theme of Happy Gardening with areas on Grow Your Own, Feel Good, Play, Pets and Easy Gardening.
Elho is also investing in its headquarters in Tilburg in the Netherlands, which will act as the major trade showroom launched in May for Elho’s 55th birthday, where retailers can be inspired by the new product launches that take place each season.
Elho UK & Ireland sales manager David Nicholson (pictured) commented: “Last year we launched our new proposition including our commitment to increasing brand awareness with consumers. We have got an excellent network of great garden centres and stockists and now it is time to focus on building our brand and reputation with consumers.
“With our new inspirational headquarters, we will be taking many more retailers over to Tilburg where they can get a thorough understanding of Elho, the research that we undertake and the support that we provide to our retailers in the UK and Ireland.”