This popular special feature will be named The Equi-Thème Fashion Show after the company’s flagship brand.
“The sponsorship is a really exciting initiative, as it serves to reinforce the international flavour of the show,” said the trade fair’s organiser Claire Thomas. “It is also a tremendous opportunity for Ekkia to highlight its presence to an audience of key industry buyers in an extremely powerful way. We are all looking forward to working with the Ekkia team as we move forward to February 2014.”
Ekkia chairman Jean François Vignion added: “BETA International organises a very professional Fashion Show, which is visually stunning with great music and choreography. We have had great pleasure in participating in it for many years, but being sponsor will make our presentation of the new Equi-Thème collection even more special.”
The Fashion Show is a high-profile feature at BETA International, showcasing equestrian, country and outdoor clothing from the cream of autumn/winter collections. It is professionally staged by Karen Irving and her team at Fashion First , and an unmissable event for buyers looking for new garments and footwear for their stores.
Ekkia joins fellow trade fair supporters Caldene, Charles Owen, Shires Equestrian, SsangYong, The Wine & Hamper Company, Toggi, TopSpec and main sponsor Neue Schule.
BETA International is the leading trade fair for the equestrian, country clothing, outdoor and pet product markets. The 2014 show will take place at the NEC, Birmingham, from 16 to 18 February. For further information or to book a stand, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.
For further information about Ekkia, visit www.ekkia.co.uk.
