Fencing and garden structures supplier Grange Fencing has launched its new, interactive website ahead of this year’s spring/summer gardening season.
The consumer-facing website, which replaces the company’s most recent digital home, has been designed to support the customer through the full purchasing journey, from inspiration to product selection to finding the product in store and making the final purchase, Grange says.
Features such as ‘My Wishlist’ enable a visitor to build and store a record of their preferred products. Similarly, the ‘My Garden’ feature allows a user to upload an image of their outdoor space and add their favourite products to create a ‘try before you buy’ visual representation of how products would sit against the backdrop of their own garden.
Grange sales and marketing director Paul Taylor commented: “With an increasing number of consumers turning to online sources for garden inspiration, we were keen to create a platform that made it easier than ever for a customer to get a true feel for our products without ever leaving the comfort of their sofa! The intuitive design of the new website simplifies the customer’s shopping journey and supports them at every step, from finding the products they love to making a purchase with their nearest stockist.”