Lawn care brands Hayter and Toro have announced the appointment of a new marketing executive, Ashleigh Bradshaw.
Previous to her new role, Ashleigh was working at Dorel Juvenile, a juvenile products company. Throughout her ten years of service in the business, her role transitioned from project management through to marketing and communications and sales and marketing coordinator.
After receiving her Diploma in Professional Marketing from The Chartered Institute of Marketing in February this year, and seeking a new challenge, Ashleigh applied for the role with Hayter and Toro. Ashleigh is now responsible for marketing support and any marketing related activity within the two brands.
Amongst other activities, Ashleigh will be involved in arranging and attending consumer and trade events, helping with aspects of digital marketing online and assisting with the company’s brochure and other marketing material.
Shye commented: “I’m very excited to get started with taking the business to the next level. Hayter has always been a very popular brand but audiences are changing and we need to embrace this. There’s a great opportunity for us to target a younger demographic and increase our visibility online. Moving forward, I’ll also be helping to focus our social media channels and maximise off these as much as possible.”
Ashleigh started her role with Hayter and Toro on April 4, 2018.