European greenhouse manufacturer The Juliana Group, formerly known as Eden Halls Greenhouses in the UK, is to relaunch its classic Halls greenhouse brand. Timed for the spring 2019 season, the relaunch comprises a new graphic expression and logo for the Halls brand and a new Halls greenhouse model, set to revitalise the greenhouse market with the first radical new design in many years, the company says.
Halls marketing manager Pete Monahan commented: “Halls is the foremost UK greenhouse brand aimed at starter and family greenhouse gardening. As this market expands, we felt it was time for a refresh in terms of branding, products and communications support to appeal to the new greenhouse consumer and enable the garden centre trade to maximise this opportunity.
“The new logo and supporting marketing materials are all about a contemporary image and we will be embarking on a consumer marketing campaign, majoring on social media to ensure sell through for our retailers. The branding is also a logical progression, aligning our good, better, best sales strategy with activities throughout Europe. Our customers will still enjoy the fantastic customer service for which we have become known and our new product development programme will continue with new Halls product being launched from now through to the spring.”