Napoleon Grills has announced that it is launching in its biggest UK promotion yet, by teaming up with Red Tractor Assurance (RTA) this spring and summer.
The barbecue promotion will run on-pack from May 9 to July 3 across all categories of Red Tractor branded goods, including meat, poultry, dairy, cereals, and fresh fruit and vegetables.
In all, it is hoped that as many as 10 million packs will bear the Red Tractor/Napoleon Grills ‘Win a BBQ Everyday’ promotional label, as each day for eight weeks a Triumph 410 gas grill will be given away as the prize.
Napoleon Grills UK sales manager Martin Sobey said: “This is an incredible opportunity to raise awareness of the brand during our key selling season. We are keen to support Red Tractor and to add value to any campaign that reminds shoppers to Trust The Tractor, at the same time it gets our name out to a much wider audience which will be of real benefit to our stockists.”
The promotion will be supported by Napoleon Grills and Red Tractor with consumer PR, online marketing and social media campaigns. As well as carrying the competition label on pack, food retailers, brand owners and foodservice operators will be able to get behind it by featuring the promotion on websites, in-store radio and across other marketing materials, the companies add.
The Triumph 410 was selected by RTA marketing manager Andy Thompson to be the daily prize. He commented: “We needed a really aspirational product to help Red Tractor products fly off the shelves and in Napoleon Grills we found barbecues that had both the quality and kudos we needed.”
