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Tetra, the global leader in fish food, treatments and equipment, is officially launching its new corporate identity at Interzoo in May 2008. The aim of the new branding is to improve the visibility of the Tetra branding on all its products and communications, and increasing brand awareness, recognition and loyalty. The new Tetra flag will become a consistently central focus on all products, featured just above the product name, while keeping the Tetra yellow and blue colours, and the wave which symbolises the Tetra world of water.
Chris Nickson, Marketing Manager at Tetra, comments: "The Tetra brand is our most important asset. With more than 50 years as a favourite of aquarium owners and retailers around the globe, this evolution of the logo will help brand recognition and make it even more visible in store.
"This fresh appearance will support sales in-store and continue to stand for innovation, high quality and easy to use products which improve the well-being of fish and plants, resulting in a beautiful aquarium or garden pond."
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