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With more than 20 years experience in the garden centre and general retail industry, Stagecraft's managing director, Tom Davis (pictured), has witnessed many changes in the way traders have developed the channels of access to their goods and services.
None more so dramatic than the rapid development of e-commerce, which has seen a phenomenal growth throughout the sector, with more and more garden centres and general retailers, large and small, recognising the importance of having an on-line profile to enhance their "bricks and mortar" presence.
Stagecraft, one of the leading garden centre and retail display manufacturers, have themselves further committed to greater investment and development in their own on-line services, in response to both customer feedback and market trends.
Tom Davis said: "So many more of our customers want to trade electronically, it's a reflection of the fast moving business climate that exists today. We feel it is vital to allow customers access to our products and services at any time and interact with us via e-mail at their complete convenience."
Stagecraft's recently revamped website (www.stagecraft-uk.com) now offers customers all its services in one place and is determined to focus on providing as much information and detail as possible about its projects and product development, along with up-to-date industry commentary and trends.
Tom Davis emphasised: "We have tried to make our website a one-stop shop. We have photographs of our entire product range on-line, including samples from our latest projects as they are completed."
The site contains details of Stagecraft's popular special offers and pallet deals, as well as its exciting new Woodham range. Visitors to the site can order brochures or sign up for Stagecraft's new on-line bulletin service and have all the latest seasonal offers, products and news delivered direct to their desktop.
As well as garden centres, high street retailers and farm shops, Stagecraft's products and services are also aimed at businesses seeking volume joinery production.
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