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Now in its third year, the collaboration between UK manufacturer and distributor Slemcka, and Britain's favourite chef, Antony Worrall Thompson, continues to go from strength to strength, with new products and marketing initiatives being rolled out for the forthcoming barbecue season.
Key to the success of Antony Worrall Thompson's Outdoor Living Range has, says the company, been the decision to continue to drive the market upwards with premium barbecues and accessories products that appeal to consumers who want to embrace the whole outdoor living and dining experience and are prepared to spend to do so.
In recent years Antony's branding has helped to inspire consumers and importantly given them the confidence to be more adventurous when barbecuing and they in turn are investing in higher priced, professionally styled products that will help them achieve success and enhance their barbecuing experiences.
Brand new for this season and heading up the AWT Outdoor Living Range is the Signature 5 Burner Wagon Grill with Side Burner and Ceramic Grill, with a RRP of £700.
Other additions for this year see the launch of two brand new collections under the Antony Worrall Thompson brand. These are food-based BBQ Gift Sets and the Notting Grill range of Barware items.
For further information telephone +44 121 565 0110, fax +44 121 565 7500 or e-mail admin@slemcka.co.uk
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