This first range will consist of shampoos for gentle cleaning and care; fresh sprays which offer refreshment in between baths; hygiene sprays that remove stains and odours; fresh wipes and coaching products for house training dogs.  All products benefit from 8 in 1's high level of investment in research and development and quality packaging and design to give retailers the confidence and support they need to sell.

The first phase of the re-launch will be supported by a public relations campaign with specially designed point of sale for in-store support and to build brand awareness and positioning.

8 in 1 Shampoos

The 8 in 1 will offer customers choice from nine different shampoos that are based on natural ingredients such as herbs, oatmeal and tea tree.  There is a special moisturising conditioner for eliminating knots, tangles and matting problems, and an extra mild puppy shampoo.

8 in 1 Fresh Sprays

The freshening sprays offer a cleaning alternative between baths.  They will help eliminate knots while grooming, and clean and protect both the skin and the coat of both light and dark dogs.

8 in 1 Fresh Wipes

These include a soft cleaning wipe which removed dirt and eliminates pet odours, and a puppy cleaning wipe which cleans and protects the sensitive skin and coat of puppies.

8 in 1 Hygiene

Here 8 in 1 offers a stain and odour remover for furniture and carpets that removes even aged stains and prevents the pet re-using the area by removing scents.  It is based on a unique formula containing natural enzymes.

8 in 1 Coach

The coaching range offers training pads with a fresh grass scent that will help train a puppy to "go" outside even faster. There is also a puppy spray to train puppies to urinate only where the owner wants it to, and a "no chew spray" which gently stops chewing and biting.

For further information contact 08700 554020.

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