Simple merchandising steps can revolutionise businesses performance. Every retailer knows that merchandising can educate customers and drive trade-up to higher value products. But it can also inspire spontaneous purchase through link-selling of related products - an effective strategy in the landscaping season. 

A key enabler of link-sales, weather-resistant plastic packaging has revolutionised the building products market over the last few years, spearheaded by manufacturers like Lafarge Cement. The great benefit for retailers is the ability to stock products such as Lafarge's plastic-packed Mastercrete Original, Postcrete and Slablayer cements out of doors. For garden centre retailers, Slablayer, a blend of cement and sand for use under patio slabs, should be stocked beside paving slabs to encourage customers to buy both products together. Ready-to-use Postcrete is a blend of cement, silicates and hardeners that requires no mixing and sets rapidly. This takes the strain out of fixing wooden, concrete and metal posts in all types of soil - so can be sold alongside fence posts as a popular landscaping solution.

Even in tough times, customers will pay for easy-to-use materials, particularly where these products minimise wastage. A retailer can quickly achieve a higher value sale by selling all the tools for a specific job together in one place.

Lafarge Cement UK

0845 8126232

www.lafargecement.co.uk

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