There has also been an ongoing discussion in the media about where our food comes from, encouraging an increasingly health conscious, eco-friendly generation to opt for self-sufficiency.

While the motivations behind the younger getting out in their gardens may vary, the desire to look good in the process is prevalent among this group. Green wellies and body warmers are a thing of the past - today's gardeners want to look just as fashionable tending to their plants as they do when they go out shopping. This has opened up the market for top quality, fashionable clothes and footwear in the garden industry, where Aussie Soles is making a massive impact.

The Aussie Soles 'SnUgg' is half welly/half snow boot. Stylish, waterproof, lightweight, comfortable and thermally warm, they come in a range of colours and are machine washable at 30°. Thermally tested to - 40 °, they are a stylish alternative to the traditional welly with a very attractive price tag to match.

The RRP retail price is £30 for adults plus VAT, £20 for children. The great thing about these boots is that they wouldn't look out of place on the high street, so there is no need for the consumer to change footwear when leaving the garden!

A great investment for the fashion motivated, time stretched, budget conscious consumer and so it comes as no surprise that they are flying out of major garden retailers in the UK.

Aussie Soles are looking for UK Sales Agents, please call Louise Partridge, Managing Director, on 07853 032950 or email: louisepartridge@hotmail.co.uk TODAY.  www.aussiesoles.co.uk

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