Aftercut: a cut above!

Published: 10 November, 2009

More than ever, it's imperative that manufacturers deliver products that perform. An excellent example of this is Aftercut, a brand that can be trusted on its results. To keep this momentum going, Westland are giving their leading lawncare brand new and improved performance to deliver a product consumers can continue to believe in. New improved Aftercut will deliver even quicker visible results while further cutting down the time spent looking after the lawn. It's new formulation has been developed for superior greening and growth control. Trials show that new Aftercut dramatically increased the greening of the lawn after days while significantly reducing overall lawn maintenance.

New Aftercut also delivers the following key benefits:

A more even, consistent green growth
A non-scorch formulation
Lawn density is greatly enhanced, promoting a thicker denser lawn and improving resistance to wear and tear
Improvements in grass strength promote a tougher, healthier lawn, helping to suppress weeds and moss

"To expand the market further we have not only boosted the formulation but totally redesigned the packaging and will be investing £1.3 million in TV advertising next year" says Keith Nicholson.

"The essence of Aftercut has stayed the same but we have significantly improved the performance.

"We've changed the imagery to ensure it stands out on shelf alongside other leading brands. We have also taken a different approach to the key messages on the front of the box so customers know straight away how it will benefit their lawn," he adds.

Printer friendly version

Email this article to a friend

Bookmark this