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Miracle-Gro Organic Choice on TV to attract greener gardeners
Published:  01 April, 2008

The Scotts Miracle-Gro Company promises to spend £1.1 million on TV advertising nationwide to ensure a massive interest in their new Miracle-Gro Organic Choice range of plant foods, compost maker and peat-free growing compost. Two separate TV commercials will be broadcast, one for Miracle-Gro All Purpose Plant Food and another for Miracle-Gro Organic Choice Peat-Free Growing Compost.

TV advertising started on March 17 to stimulate massive consumer interest over Easter and will continue through spring until the middle of June.

Miracle-Gro ORGANIC CHOICE PLANT FOODS

There are five different products for organic feeding and one for compost making. The waterproof 1.5kg pouches will allow displays both inside and outside. The range includes All Purpose Organic Plant Food; Fruit & Vegetable Plant Food; Bloom Booster; Azalea, Camellia and Rhododendron Plant Food; Root Booster and Compost Maker.

Miracle-Gro ORGANIC CHOICE COMPOSTS

A general purpose Peat-free Compost and a Giant Planter will help people grow plants organically and the special EverGreen ORGANIC CHOICE Lawn Food will even give them a greener lawn without the use of chemicals.

The contents of the products

All the ingredients of the Miracle-Gro Organic Choice range are ethically sourced from sustainable sources and deliver great gardening results, without the use of chemicals. When backed by a well-trusted brand such as Miracle-Gro, dedicated gardeners and the wider general public can easily recognise an ethical offering that answers all their requirements for better, greener gardening.

For more details on the Miracle-Gro Organic Choice range visit the trade section of http://www.lovethegarden.com/ or contact the Scotts Miracle-Gro Sales Office on 01483 410334.







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