Valagro is a world leader in plant nutrition products for commercial growers and gardeners - especially with bio-stimulant products derived from natural plant extracts. Valagro owns the Maxicrop group of companies, including Maxicrop UK.

According to Shane Deaville, Maxicrop UK Sales and Marketing Director - who will be coordinating the market trial on behalf of the Valagro parent company - ONE has achieved great success in the Italian home market, gaining market share rapidly since its introduction three years ago.

"Unlike traditional inorganic mineral fertilisers, ONE is a unique blend of natural plant extracts and nutrients. It results in a ‘natural explosion' of growth, quickly - with visible results in one week," claims Fernando Ondarza, Export Manager for Valagro Garden.

"ONE is not a ‘niche' brand - it can be used with all plants - and will compete with mainstream traditional fertiliser brands with its promise of ‘natural explosion' and ‘exceptional growth in one week'. The aim of the market trial is to assess the reaction of the UK garden trade and consumers to the ONE product offer," added Mr Ondarza.

ONE liquid will be available for the trial in one litre bottles, packed in high impact display pallets and will be supported in store with free sachet samples.

For further information, contact Shane Deaville on 07801 030436 or e-mail sdeaville@maxicrop.co.uk