Gary Philpotts, Roundup Lawn and Garden UK Business Director comments on what this means for retailers; “Roundup Gel presents a great opportunity to target millions of new users.  In fact, consumer research showed that 72% of those people who don’t use a weedkiller said they would try Roundup Gel, equating to 8.6 million potential new customers.   This provides the perfect way to grow revenue in 2012!”

Enabling gardeners to precisely target weeds in awkward places such as borders, lawns, vegetable patches and even bindweed without affecting other plants, Roundup Gel is the solution that all gardeners, even those who have chosen not to use a weedkiller, have been waiting for.

In order to support retailers and encourage consumers to purchase the new product, Roundup is investing £2million into an all-encompassing marketing and communications campaign beginning in early spring.  Advertisements on National TV and within consumer press will create awareness amongst all those who have weed problems.  An online campaign will drive consumers to roundupgel.com and the ‘find a store’ feature as well as new QR coding on all packs to provide customers with more information directly to their mobile phones, in store and on the go.  In addition, retailers can benefit from new point of sale, designed to help them target the 8m new weedkiller customers.

For further information contact Roundup on 0870 530 1010 or via the new trade information centre www.roundup-garden.com/trade.

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