In 2011 Bolsius launched the new scented range ‘Aromatic’, with great fragrance, excellent burning and contemporary design. The launch demonstrated that there is still an appetite for new initiatives.
Given the anticipated economic pressure in 2012 consumers are expected to look increasingly for value-for-money propositions.
Bolsius is filling a gap within the category by providing a high quality range at an accessible price level.
Mike Buttery, Bolsius
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