Wolf Steel UK’s National Sales Manager, Ian Wheatley says: “Napoleon Gourmet Grills’ range of contemporary barbecue grills will rival established brands in the UK market. The range has a variety of patented features to make these grills the best to impress even the most seasoned barbecue enthusiast.”

Nothing but the Best

Napoleon Gourmet Grills are designed and built tough to withstand the seasons and provide high performance for year round cooking. Superior technology, rock solid performance, balanced design and unparalleled customer service are the hallmark of the Napoleon brand. With SRPs from £249 to £3,500, the Napoleon Gourmet Grills range includes cart and built-in gas grills, charcoal grills, portable grills, beautifully crafted outdoor kitchens, outdoor heating and waterfalls to add ambience to the outdoor dining experience.

Unique selling points and features that will help influence UK consumers to buy Napoleon this season include: Infrared “SIZZLE ZONE” grills that produce intense heat to instantly sear and lock in juices and flavour; optional charcoal trays that fit most of Napoleon’s gas grills offering the choice of enjoying the fun and flavour of charcoal style cooking in a gas grill; WAVE cooking grids provide the trademark Napoleon sear lines, greater cooking surface, prevent food falling through and a more even heat than straight grids; LIFT EASE flush fitting roll top lids on its Prestige line; and the President’s Limited Lifetime Warranty on its Prestige line of barbecues serviced by its UK customer care team.

A World Famous, Award Winning,

Record Breaking Brand

With four industry awards under its belt, two cinema screen appearances scheduled between 2010 and 2011, and now the accolade of World record breakers – Napoleon is one to watch. On 6 May 2010 crowds of onlookers were on hand in downtown Toronto to witness Napoleon create the largest hamburger in the world with its specially designed, hydraulics-enhanced ‘Monster Grilling Machine’ which was built by its engineering team to flip the burger throughout the cooking process to ensure even cooking. The megalithic burger weighed in at 590lbs (268 kilos), after garnishing with 50 pounds of cheese, 20 pounds of onions, 12 pounds of pickles and 30 pounds of lettuce all on a monster bun – it almost tripled the current world record and raised $8,500 dollars for charity!

Marketing & Promotions

In the UK, a comprehensive marketing and promotions campaign is underway to catapult Napoleon Gourmet Grills right to the forefront of consumers’ minds. Napoleon sponsorships include the Field to Fork Show and National Barbecue Championships (Laverstoke Park, 3rd & 4th July) and Grill Stock’s ‘King of the Grills’ (Bristol 17th & 18th July 2010). With an additional year-round consumer media relations program, Napoleon is confident that it offers consumers a trusted brand that will keep on delivering quality outdoor dining for years to come.

Retailer Support

Wolf Steel (UK) not only offers face-to-face and telephone support via its new UK offices but Napoleon Gourmet Grill retailers can also access easy to use online support to download additional point of sale information and feature cards containing technical data.

Seeing is Believing

Ian Wheatley says: “Even in this challenging economic climate, Wolf Steel is able to develop and maintain high quality barbecue grills that encompass a wide variety of exciting features without compromising on performance or build. These grills have to be seen and touched to believe the incredible quality the consumer is getting at competitive price points.

“Buyers can either see the full range of Napoleon Gourmet Grills at our dedicated show rooms, five minutes from the NEC, at GLEE or call us and we will bring selected models to you in our liveried trailer at your convenience. It couldn’t be easier!”

A Taste of Things to Come

View the entire range of Napoleon Gourmet Grill products in the UK showroom or visit us at GLEE 2010 (Halls 3 / 3A Stand Q20 / R21) where Napoleon Gourmet Grills will also unveil a new range of medium sized grills that will appeal to consumers looking for attractive price points at entry level to the brand.

2010 Napoleon Gourmet Grills flagship barbecues include:

Gemini, Prestige II – SRP: £3,500

•           A total of 7 burners provide up to 29,2 kW with a large cooking area, side burner and

            warming rack.

•           Twin head cooking system with dedicated infra red SIZZLE ZONE side

•           Commercial quality rotisserie kit with counter balance and four forks for delicious

            restaurant style cooking using the rear infrared burner   

Prestige I P450 (Stainless Steel)– SRP: £949

•           4 burners provide up to 12,3 kW with primary cooking, warming rack and side burner

•           Heavy duty rotisserie kit with counter balance and two forks

LE485RSIB (Stainless Steel) – SRP: £799

•           4 stainless steel tube burners provide up to 22,2kW plus infrared side and rotisserie burner

•           Blue LED backlit control knobs and white LED inner lid lights improve visibility when

            cooking from dusk

•           Stainless steel side shelves with integrated utensil holders and built in ice bucket

Ultra Chef Series – SRP from £249 - £499

•           Features across the range include:

•           2 to 4 burners

•           Powder coated and stainless steel options available

•           Stainless steel tube burners and flame tamers

•           Side and rear burner options available

•           Porcelain enamel coated cast iron cooking grills

We Say……

Loved the fact that gas grills can be used with Charcoal using Napoleon’s specially designed charcoal and smoking trays. The quality and weight of the Lift Ease lids is outstanding – yet as the name suggests, easy to use as they smoothly glide up and down. Wave grills that stop food falling through onto the burners / charcoal are so simple and shows how much thought is put into designing barbecue grills that are enjoyable to use.

Wolf Steel (UK) Ltd, Home Farm Courtyard, Meriden Road, Berkswell, Coventry, CV7 7BG

Email/Web: info@napoleongrills.co.uk  / www.napoleongrills.co.uk   Tel: 01676 522788

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