Concentrate weedkiller brand Resolva has announced that it is set to grow further in 2017 with another £1m spend on TV.
Slated to reach over 14 million consumers from April 24 to May 6, the advert will remind consumers that Resolva Liquid Shots offer an easy way to apply concentrated weedkiller, the brand says. Pre-dosed with the right amount for a 10L watering can, there’s no mess and no measuring, Resolva adds, giving consumers peace of mind that they are applying the right amount.
The Resolva advert features weed characters who taunt and tease a man on his driveway. The weed attack continues until the hero thinks to use the Resolva Liquid Shots, with visible results in 24 hours, when he gains control and stands tall, proud of his weed-free drive.
Resolva brand manager Daniela Constantine said: “With a £1m TV advertising campaign, reaching over 14m viewers, customers will be actively seeking our products in your stores. Don’t leave them disappointed!”