As plans intensify ahead of the opening of the South West Growers Show (SWGS) at the Matford Centre, Exeter on Wednesday October 4, both exhibitors and organisers are focusing on the importance of reaching the key regional horticultural, turfcare and amenity trade across the South West and surrounding counties.
At a time when many trade events are amalgamating and moving away from traditional geographical audiences, the organisers say that SWGS is not only retaining its focus as the South West’s only trade show aimed at growers and plant buyers from local authorities, garden centres and retail outlets, but has expanded its focus to cover the cross-over amenity, landscape and turf-care industries.
Event chairman David Jackson commented: “Visitors to SWGS this year will have access to a one-stop shop. Not only will we have our traditional focus on nursery and plant features, but the dedicated amenity and landscape section will offer a new feature for our visitors, many of whom have multiple interests across all of these sectors. But importantly, we will retain a focus towards our core target audience, which is the regional trade across the South West and surrounding counties.”
With a reach covering from Lands’ End and encompassing all of Cornwall, Devon, Somerset and Wiltshire across to West Sussex, South Wales and South Midlands, SWGS offers an unrivalled opportunity for trade professionals across the surrounding counties to view the latest ranges, product launches and industry news, while at the same time providing exhibitors with the unique opportunity to engage directly with a key customer base.
Stuart Lowen, marketing manager at regular exhibitor Ball Colegrave, echoed Mr Jackson’s comments. He said: “Ball Colegrave is delighted to be attending this year’s South West Growers Show. This is a very special and friendly regional show with ‘Growing’ very much at its core.
“We very much enjoy this opportunity to meet with so many existing and prospective customers from the surrounding counties who perhaps do not always get the opportunity to visit other industry events further afield.”
Visitors can expect to see new product ranges from manufacturers and suppliers of horticultural, amenity and landscape products and equipment. The usual showing of nurseries from across the local region and further afield will be on hand to discuss latest varieties and displays of bedding plants, nursery stock, shrubs, grasses and trees, amongst other features.