Bayer Garden scooped two trophies at this year’s GIMA Awards as well as two finalist spots.
Long Lasting Ground Clear won the Garden Care category and the new organic Slug Bait, introduced earlier in the season, won for Best Consumer packaging.
Super Strength Glyphosate was a finalist in the Garden Care category as was the re-brand of Phostrogen in the Best Consumer packaging category.
“It was brilliant to do so well at the awards,” said Laura Varey, product manager at Bayer Garden. “We spent a lot of time and energy researching consumers and their behaviour. We put the knowledge we gained to work and developed products shoppers want and have presented them in a way that will help them quickly work out which one is right for their particular requirements.”
Long Lasting Ground Clear is one of a number of additions introduced this year to Bayer Garden’s highly successful Weedkiller range. Providing season long control of difficult weeds like thistles and nettles on waste ground, around trees and shrubs or on gravel areas, Long Lasting Ground Clear perfectly fills the gap being left by sodium chlorate, which is to be withdrawn from retailers’ shelves in the autumn.
Bayer Garden, which already dominates the slug control category with Bio Slug & Snail Killer, introduced Slug Bait in response to consumers’ desire for an organic slug control solution and the consequent need for retailers to offer a choice. The packaging echoes the unique design of the Bio Slug & Snail Killer so there is the feel of a range, but through the use of colour, a clear hierarchy of messages and a visually different pellet for the new slug bait it is easy for shoppers to select the right solution for them.
Laura Varey continued: “The new packaging designs are innovative and make it quicker and easier for shoppers to find what they need.
“Take Phostrogen for example, we’ve used big bold pictures of fruit, flowers and vegetables on the front of the pack to get across in the blink of eye the message that it’s an all purpose plant food. Images have also been used to explain usage amounts at a glance; we’ve translated square metres into parking spaces on our lawn care and weedkiller products and on our Phostrogen packaging have used pictures to show the number of watering cans of solution the powder will make.
“It was great to see all our hard work come together and be recognized by GIMA. We’re certainly celebrating the award wins!”
