The Baby Bio brand has signed a one-year sponsorship deal with Essex and Herts Air Ambulance Trust to support the charity’s new ‘Summer of Open Gardens’ fundraising initiative.
Baby Bio has pledged £3,000 to kick-start this year’s Open Gardens project. The announcement was made by Essex & Herts Air Ambulance Trust on March 18, to coincide with what many consider the start of the gardening year. The initiative aims to encourage all keen gardeners in Essex and Hertfordshire to open their gardens to family, friends and neighbours this summer – all in exchange for donations towards the counties’ life-saving Air Ambulance charity.
Baby Bio campaign planner Catherine Dorman said: “Everyone wants hanging baskets overflowing with beautiful plants, patio containers packed with vibrant flowers and lush greenery through to the very end of the season. But we’re often disappointed because most of us forget to feed our plants. Baby Bio Outdoor is the perfect solution. A balanced feed with added bio-stimulants to help plants take up and use the nutrients to the absolute max, it’s incredibly easy to use.
“Joining forces with Essex & Herts Air Ambulance Trust is a great way to get people feeding their plants so they get more out of their garden and help a very worthwhile charity along the way.”
Project ambassador Ken Crowther – who has presented BBC Essex’s Saturday morning gardening programme for almost 30 years – was at the launch. Ken said: “I’ve met many gardeners over the years who have opened their gardens and they tell me how much satisfaction they get through letting people enjoy the labours of their love and being inspired, not forgetting usually partaking in some tea and cake.
“It’s hard to believe that such an important resource as the Essex & Herts Air Ambulance is not government funded, considering how many lives are saved by this amazing service. So I’m keen to inspire as many gardeners as possible to get involved. For me it’s not about creating the perfect garden but simply about sharing the joy of gardening – and doing some good along the way.”
Summer of Open Gardens takes place across Essex and Hertfordshire from April to September 2016 – participants simply register the date of their Open Garden event with the charity and encourage their visitors to make a donation on the day.
Project coordinator Jen Wall said: “We are a nation of garden lovers and so many of us enjoy spending time making our gardens beautiful. We are so pleased to have both Baby Bio and Ken Crowther on board and we’ll be making the most of their expertise to help all our green fingered supporters create a garden to be proud of this summer – and all for a great cause.”
In 2015, the charity piloted its first Summer of Open Gardens in Hertfordshire. Eleven gardens were opened, including the campaign’s flagship garden Bride Hall in Ayot St Lawrence, near Wheathampstead. The pilot project raised over £6,000.
Everyone who signs up before 30 June to open their gardens for the Air Ambulance will automatically be entered into a free prize draw to win a hamper of Baby Bio Outdoor products worth £50. The hamper includes a range of products to nourish plants, keep destructive slugs at bay and tackle weeds throughout the garden, including on paths and patios.