The British Home Enhancement Trade Association (BHETA) has been shortlisted in the TAF Trade Association Forum 2018 Awards.
The inaugural National Home Improvement Week (2017) consumer engagement campaign is up for a major prize in the Marketing Campaign of the Year category. The winners will be announced at the 2018 Best Practice Awards Ceremony on Tuesday, July 10 2018 at the Draper’s Hall in London.
The Awards recognise, reward and promote best practice amongst Trade Associations in the UK and are a chance for TAF members to showcase their achievements during the previous twelve months. The TAF Awards are supported by the Department for Business, Energy and Industrial Strategy which is a longstanding member of the independent Final Judging Panel.
BHETA home improvement sector director Paul Grinsell commented: “National Home Improvement Week’s primary purpose was to renew consumer interest in improving homes and gardens – by extension, renovation or refurbishment through decorating and makeover to ‘old school’ DIY and gardening as a hobby, to lifestyle home and garden trends. The campaign also addressed the generational skills gap, targeting Millennials with social media-fuelled enthusiasm for a new style of DIY, upcycling, and craft.
“It’s a great honour to be acknowledged amongst our peers and it’s great to be recognised for the level of added value we give to our membership. It’s also fantastic for the whole team to have its success recognised in this way.”