Yet another well known garden brand has joined the British Home Enhancement Trade Association (BHETA). Parasene, which isa Division of H & E Knowles Lye Ltd produces branded garden products and is particularly known for greenhouse heaters and the innovative Parasene Weed Wand. Based in the Black Country, it trades throughout the UK and exports widely as well.

Matt Evans, sales and export manager of Parasene explained, “Innovative ideas, constant product development and expansion ensure that we have a best-selling range that is both durable and functional. Joining BHETA is a great way of developing additional networking and retail engagement opportunities as we expand our traditional areas of interest both at home and overseas.”

BHETA’s home improvement sector director, Peter Stone commented, “Parasene is a great garden brand with heritage and reputation on its side, so it’s very good news for BHETA that it can attract this sort of company.   Parasene can only add to our credibility in the sector and increase our ability to create really good business development opportunities for all our members.”