Breddy leaves Scotts in restructure

Sheila Hill (3)The Scotts International Business Unit has announced that following a restructuring all European and Asia-Pacific countries, including The Scotts Company (UK) Ltd, will now report directly to the company’s USA headquarters, rather than via the International Head Office in Lyon.

This means that the UK division will now be able to independently make its own trading decisions, which ensures that all decision-making is faster, Scotts says. There are no anticipated changes for trade customers or to the Scotts supply chain, the company adds. There are no changes to our local sales and marketing teams, which continue to be led by Rainer Schubert and Paula Parker respectively.

The changes also mean that Martin Breddy has left the company. He departs his role as Scotts Miracle-Gro’s VP and general manager of the UK and Asia Pacific, having been pivotal to the position of Scotts Miracle-Gro in the UK and a big part of the successful acquisition of the Solus business last year, Scotts says.

Sheila Hill (pictured) has replaced Martin as UK general manager. Sheila has worked for Scotts Miracle-Gro for many years, starting as lawns brand manager 18 years ago. More recently, her role was vice president and international marketing lead, working on new product development, strategy and marketing plans across all the European countries.

Sheila commented: “I’m delighted to take the baton from Martin and lead the UK business. I’ve been fortunate to stay close to the UK business in my international marketing roles, and know it and many of our key customers very well. I look forward to immersing myself in the UK business and am lucky to have the support of the existing UK management team to continue to drive the business forward. The UK is already the star performer in the Scotts’ portfolio and with these changes we will drive even more value for the consumer as well as greater growth for our customers as well as for Scotts.”