The Garden Press Event took place on 14th February at the Barbican Exhibition Centre. The most influential journalists in the gardening industry were attracted to the Briers stand by the vast range of gardening gloves and boots available. There was a particular interest in lightweight yet durable gloves, such as Briers Professional Plus.
Briers, the licensee behind the GIMA award-winning Gruffalo® range of children’s gardening clothes and accessories, showcased their latest on-trend products to compliment spring, along with the following relaunches:
Briers Classic Wellington Boots
- Delicately crafted to accommodate a wider foot and ankle fitting
- A carefully structured design allows a comfortable fit
- RRP £29.99
Briers Ditzy Gloves
- Flaunting floral prints for this spring
- Jersey comfort with PVC grip dots
- Knitted Cuff
- Available in pink or lavender
- RRP £2.89
Briers also displayed the new Daisy Triple Pack (RRP £4.99) and Jersey Triple Pack (RRP £4.99), each pack containing a pair in the upcoming spring colour, cyan blue, along with the amazing childrens Gruffalo Clogs. Also present on the stand were the Professional Plus Gloves, which were successfully launched at Glee 2012.
Standing by the motto “We listen, we care, we learn”, The Garden Press Event has proven to be such a success with visitors and exhibitors that the event attracted some of the most high profile gardening press.
The Briers fashion forward ranges were presented to the media just in time for the spring season, sporting the upcoming trends, in particular the shocking cyan colour which is set to be all the rage for spring.
Jackie Eades, Managing Director of Briers, says “Paying attention to trends is essential if we are to continue to excite the consumer, whose tastes are constantly evolving. Women are particularly in tune with changing fashions and are very trend conscious when making purchases.
We really enjoyed this year’s Garden Press Even. It was a great opportunity to have our products displayed in front of the most influential and reputable members of the garden media and to exhibit alongside industry experts”.
The Classic Wellington Boots made an appearance and displayed the true meaning of ageless style with their traditional look and colour. The reliability of this fashionable footwear proves that it doesn’t need to alter with time.
Briers believes that its willingness to create bespoke ranges for retailers, factory testing and customer care are major contributory factors in its recent growth.
The current Briers product range comprises of:
Gloves – leather gloves, washable gloves, children’s gloves, ladies’ gloves, all rounder and seedling gloves and workwear gloves
Footwear – garden clogs, ankle boots, adult and children’s wellington boots, high heeled boots, Boppers and Stardust ankle boots
The Briers Gruffalo® range – a collection of outdoor clothing, accessories and gardening tools for children. The range includes fleece jacket, pack-away rain mac, wellington boots and wellington boot warmers, gardening kneeler, watering can, umbrella, a hat, glove and scarf set, gardening gloves, gardening rake, fork and trowel.
Briers are also committed to the wider gardening industry.
Briers are also committed to the wider gardening industry. Matt Jackson, Sales Director at Briers currently serves on the GIMA council, the trade association that promotes and protects the interests of UK and EU businesses supplying the UK garden industry.
To see more fun and exciting Briers products, visit www.briersltd.co.uk
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