Briers working with EFSA on future trends

Briers has stepped up its involvement with EFSA, the European Floral and Lifestyle Product Suppliers Association, with two appointments to key positions within the organisation.

Briers chief executive Jackie Eades (pictured) joined the board during the EFSA October 2016 General Meeting, with her nomination unanimously supported. EFSA chairman Tonie Van de Ven commented: “With Jackie on the board we make another step towards an international orientation.”

Her appointment is intended to provide retailers with added confidence in Briers’ new ranges, the company says, while Briers also aims to use this ongoing partnership to strengthen its position as a fashion-led garden clothing, gift and tool brand.

Jackie will be working alongside EFSA’s dedicated trend partner and the wider EFSA council to deliver inspirational design, innovative lifestyle options and exciting developments for the Briers brand for the coming seasons, the company adds. The partnership enables Briers to access trends information up to 18 months ahead of them becoming part of the mainstream consciousness.

Jackie said: “I’m really excited to be working with Nelly Rodi – for the same reasons we first joined EFSA. We want to ensure our ranges, and indeed this industry, are as relevant as ever to our growing audience. I’ve got some really exciting plans that I can’t tell anyone about just yet, but I will say that the work we are doing with this internationally renowned trend partner is a vital part of it!”

In addition, Briers trading director Tristan Sissons has just been enrolled on the EFSA ‘colour committee’. The appointment will allow Briers to work closer with other major European lifestyle suppliers, predicting the next big trends in colour and be the first to utilise that knowledge within the product sector.