Choice Marketing appoints group services manager

Choice Marketing has announced the appointment of Mike Cook as group services manager with immediate effect.

Mike is a well-known and respected figure within the UK garden industry, having in-depth knowledge and experience of both the retail and supplier side of the business. His retail experience includes management positions in Cadbury, Garden & Leisure and Wyevale covering purchasing, marketing and e-commerce. Mike’s most recent venture on to the supplier side of the industry saw him manage marketing and events at Briers.

Choice’s Michelle de Lavis-Trafford commented: “We are delighted that Mike is joining the Choice Marketing operation. His extensive experience in the garden market is a perfect match for this important new role within the organisation and will enable Choice to provide even more services to their increasing independent garden centre members.”

Mike Cook said: “With Choice planning to extend membership in the early part of 2017, I am looking forward to making a significant contribution in this exciting new role within the Group.”