Last season Bayer Garden introduced new packaging designed to create a ‘family’ feel across its products. The aim was to make sure gardeners would know the product they were about to purchase was manufactured by a company they already knew and trusted through favourite products, including Provado Ultimate Bug Killer, Bio Slug & Snail Killer and Super Strength Glyphosate. The company also returned to the television, running a high profile advertising campaign that focused on its unique Simple Soluble Sachets.
Speaking on his appointment, Darren said: “The marketing team have already made great progress in building a strong Bayer Garden brand here in the UK. My aim is to advance this momentum and work hard on delivering excellent products for our customers. I hope I can also bring some of the best practices from my Consumer Healthcare experience and am excited by the potential ahead for Bayer Garden in the UK.”
Prior to this appointment, Darren was based in New York, working as the Vice President for Global Brand Management for the Bayer Diabetes Care Division. He helped the division deliver year on year growth and make the company the fastest growing in the market. Prior to working the US he held a number of senior sales and marketing roles in Bayer’s UK Consumer Health division, where he again helped deliver growth ahead of the market. He began his career in product management at Smith and Nephew plc.