Crest marketing investment pays dividends

Crest Garden is celebrating its success in the Product, Packaging, Marketing Communications and Point of Sale categories in the GIMA 2016 Awards.

The Flopro gun display was the winner of the Best Point of Sale where it was up against some tough competition. The judges commented: “There is currently no other watering brand displaying their products in this way, bringing product off the back wall and adding drama to the watering category.” The display module features a super size three dimensional model of the Flopro+ Hydra which creates the wow factor in-store.

GIMA Awards Image 2016 (2)The Kent & Stowe Lawn Edge Trimmer took the top prize in the Garden Tools, Machinery and Implements sector. The judges said: “The comfortable foot plate allows a ‘walk and cut’ rocking motion above the blade, meaning edging has finally become a quick and painless task.” This new lawn edger has a high quality stainless steel blade designed to give a clean and precise cut, Crest says.

Flopro received two further awards as finalists in the Best Consumer Packaging sector and also in the Best Marketing Communication category for the Flopro ‘No Leaks’ campaign.

Commenting on this success, marketing manager Natalie Searle said: “Our philosophy from day one has been to create a ‘point of difference’ in all our marketing activity. To be recognised in the prestigious GIMA Awards across product, packaging, POS and communications inspires us to continue investment in our product and brand development programme.”