Garden tools specialist Darlac has announced the appointment of Chris Owen as business development manager.
Chris joins Darlac from Mr Fothergill’s, the seed company which recently acquired Darlac and where Chris worked previously as a territory manager.
In addition to all existing Darlac accounts, Chris’s responsibilities will include spearheading new business opportunities with garden centres. He will personally present Darlac’s collection of tools and equipment to retailers, ensuring the brand is at the forefront of buyers’ minds as they prepare to stock up for next season, and he will also look after a new sales agency going.
Chris commented: “I am really pleased to have been given the opportunity to drive this well established and extremely popular brand forward. It’s exciting times for Darlac as a brand in its own right, but also as part of the wider Mr Fothergill’s family. I truly believe it has the potential to do extremely well, and I will do everything in my power to make its success even greater.”
Darlac has also announced the appointment of Denholm Agencies, which operates sales teams’ right across the UK.
Denholm will represent the Darlac brand in Scotland, Ireland and the North of England. This will ensure a wider offering of the brand and give Darlac complete national coverage for the first time in its history.