Deco-Pak refocuses business to commit to garden centres

Decorative aggregates specialist Deco-Pak has announced it will be refocusing its business strategy, with garden centre customers at the heart of the move.

In the wake of recently ending a business partnership with a discount retailer, Deco-Pak has set out a strategy for the year ahead that is ‘better reflective of its working ethos’, and will see the company focus on core business, enhancing its portfolio of products and continuing to create POS best suited to the garden retail market.

Launching new premium decorative birdhouses, heritage gravels and Italian cobbles and pebbles, Deco-Pak used Glee to showcase its new merchandising solutions and quality of service.

The company also introduced a new way of creating easier add-on sales and cross-selling opportunities for weed control, with dispensers attached to pallets. Accompanied by gravel sample trays and sample bags, the new arrangement helps to engage browsing customers whilst discouraging bags being opened, the company explains.

Deco-Pak director Rod Slater said: “In my previous life managing garden centres, I was always passionate about creating great looking sales areas inside and out, whilst also making sure retail space was as profitable as possible. By investing more in the Deco-Pak Retail Theatre concept and other creative merchandising, we are moving away from discount retail and aiming to appeal more to traditional garden centres – and from the comments we received at Glee, so far it’s been the right decision.”