DIFM trend means Wyevale launches new garden designers’ dept  

IN RESPONSE to a new trend towards ‘Do It For Me’ and a move away from DIY Wyevale Nurseries has launched a new Garden Design & Domestic Landscape sales department (July, 2015).


The company based in Hereford says the trend for DIFM will see a bigger demand for garden designers and landscapers and is creating a department especially for their needs.


Adam Dunnett, Sales and Marketing Director at Wyevale Nurseries in Hereford, said: “We have appointed Adrian Hoare as Garden Design & Domestic Landscape Sales Manager. He has worked for us for 30 years in a multitude of sectors and his experience means he offers excellent service and advice to our customers.


“He will be able to give guidance to customers on plant selection, sourcing product and finding solutions to fill the most challenging landscape designs.


“We have also made significant changes to our production with more specimen shrubs, a wider range of must have herbaceous, container hedging and tree ranges. This is backed up with stock from our partner nurseries across Europe to provide a full pallet. Giving designers and architects a ‘one-stop-shop’ to fulfil even the most complex of planting schemes.


“We would also like to work closely with proactive and forward thinking garden design and domestic landscape companies to form a working partnership. We will use these relationships to develop our ranges and ensure our customers are aware of the newest introductions and developments in the plant world.”


Wyevale Nurseries can deliver anywhere in the UK or offer a collection service straight from its nursery in Hereford.


Adam added: “Garden design colleges are now training a new generation of very professional designers and this means there is a bright future for our industry. We are always happy to open our doors to colleges and in the past we have had visits from Cotswold Gardening School, Pershore College and the Garden Design School in Devizes.”


Wyevale Nurseries is one of the largest family-run wholesale nurseries in the UK. It was established in 1930 by Harry Williamson, a horticulturist and entrepreneur. It became the company it is today under the leadership of his son, Peter, who sadly passed away in 2011.


The Williamsons’ saw the opportunity to sell their product to an undeveloped retail market, creating one of the first garden centres, followed by a chain. In 1987, the retail side needed to expand and the 19 garden centres were sold as a PLC.


The family then turned its focus to Wyevale Nurseries Ltd. It continues to be a family-run business with ownership and joint chairmanship currently being held by the third generation, Heather and Simeon Williamson, with plans for the fourth generation to takeover in the future.


Wyevale Nurseries has a significant product range and is regularly introducing new plants. It offers a large variety of trees, shrubs, hedging, herbaceous and specimen plants to garden centres, landscape contractors, local authorities, foresters and landowners.


For further details about Wyevale Nurseries, which is based in Hereford, please call 01432 845 200 or visit www.wyevalenurseries.co.uk.