In addition to showcasing its market leading range of Johnsons Lawn Seed products, the company also used Glee as a launchpad for its new Grass Graffiti paint, a new concept in garden entertainment. Designed with the whole family in mind, Grass Graffiti uses chalk within a pressurised spray can, allowing users to create anything they like on their lawns, be it a sports pitch, to mark out a new garden layout, or simply create a freehand design. The simplicity of the design, and the fact that there is nothing else like this on the market, immediately captured the attention of the garden retail market during Glee. On day one of the show Grass Graffiti was awarded this year’s Glee New Product Garden Leisure award; chosen by an expert panel of judges representing independent and multiple retailers, the media, trade associations and international suppliers.
Another new DLF product that has garnered a positive response from the market is the ‘At Home with Nature’ range, developed by Adam Henson, the well-known farmer, conservationist and television presenter. Offering three seed blends – ‘Wildlife Welcome’, ‘Butterflies & Bees Welcome’ and ‘Birds Welcome’ – the range is designed to attract and provide valuable cover and food sources for all kinds of garden wildlife. In addition, ‘At Home with Nature’ allows retailers to tap into the growing trend for gardeners to take more responsibility for protecting the UK’s wildlife. of grasses and colourful wild
Talking about Glee 2013, DLF’s Guy Jenkins said: “Glee really was a fantastic show for our business; in fact we believe it was our busiest show yet. We not only met with our existing customers but we also opened lines of communication with many new retailers, helping us to potentially significantly grow our business.
“Glee also offers us an unrivalled platform to launch new products to the market, as proven once again this year. Launching products at the show enables us to get an immediate and vital response. We are also able to meet with more buyers, ready and willing to do business, than we would after months on the road – so for us Glee is always a win, win situation.”
Grass Graffiti and the ‘At Home with Nature’ range are both available for the 2014 season direct from DLF Trifolium. DLF Trifolium is also the parent company for the market leading lawn seed brand, Johnsons Lawn Seed, which includes proven bestsellers such as AnyTime, Slow Grow, Quick Fix, Patch Fix, General Purpose, Tuff Grass, and Luxury Lawn.
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