Dutch company Elho sponsored a new Best Plant Concept for Retail award at the National Plant Show at Stoneleigh Park, Coventry on June 21. The award showcased creative packaging concepts that help retailers sell more plants.
Elho also curated an area in the Retail Concept Experience showing its in-store installation concepts. The area creates a stimulating retail environment for visitors, filled with inspiring ideas.
Elho UK and Ireland sales manager David Nicholson commented: “We’re absolutely delighted to be involved with the National Plant Show and sponsoring the Best Plant Concept for Retail.
“We know that today garden centres need to apply the most sophisticated in-store marketing techniques to inspire and motivate consumers as they browse the aisles. Elho works with garden centre retailers to deliver an inspirational in-store environment with pots, containers and accessories that show off plants to their best advantage. We’ve seen a dramatic increase in sales when pots and plants are combined together, making it easy for consumers to bring the inspiration home, immediately.”