Flopro celebrates response to ‘shop in shop’ concept

After taking home the plaudits in the Best Point of Sale category in the 2016 GIMA Awards for its Flopro Gun display, watering brand Flopro is again celebrating following reaction to its ‘shop within shop’ concept, unveiled at Glee 2016.

flopro-shop-within-shopIn a bid to successfully display the full catalogue of products, the Flopro marketing team believed that existing, conventional display methods required updating. The brief given to their designers was to develop a stand-alone ‘shop within shop’ which would bring theatre to the category, providing the focal point for all gardeners’ watering requirements, the company explains. The units are modular with merchandising solutions to accommodate outlets of all shapes and sizes.

The new concept was evidently a hit with retailers, with the first customer signed up within an hour of Glee opening. Flopro marketing manager Natalie Searle commented: “Flopro is a real success story. Launched in 2013, the range now covers the complete watering category through hoses and accessories, reels and carts, guns and sprinklers plus connectors and nozzles. Also brand new for 2017 are three ‘Plug & Go’ irrigation kits which are simple to install, requiring no tools and which save up to 70% of water compared to hand watering.”