Forest Garden has expanded its Take Me To The Till (TMTTT) offering to help support promotional and seasonal sales, the company has announced.
Forest’s most-popular and proven sales tool – with some retailers reporting a 300% increase in sales of the home delivered range merchandised on the display unit – a new ‘Lite’ design has been launched to help sales.
The new TMTTT Lite display unit has been designed to be entirely portable. Made from lightweight Correx, TMTTT Lite will feature Forest Garden’s best-selling product lines, supported by branding and graphics including a forest green colour to be featured on all of Forest’s point of sale material.
Forest sales and marketing director John Gomersall said: “Since its launch, Take Me To The Till has been praised by retailers for the ease in which it allows them to offer a greater selection of our products without having to dedicate large amounts of precious floorspace or storage onsite. More than this, the displays also help to empower the customers, enabling them to make informed buying decisions which gives them the confidence to make the purchase in store.
“TMTTT Lite has been created to support our retailers with promotional and seasonal sales activities. The unit is portable, which means it can be removed and stored at the end of the season. We know how effective this system can be, and adding a more flexible option seemed like the next logical move. I’ve no doubt it’ll become an essential part of our overall merchandising offering going forwards.”