Offering a selection of practical timber products designed to make gardening easier and more enjoyable for anyone who needs to sit, kneel or stand to garden, the range has struck a chord with retailers as it offers a unique and truly targeted profit opportunity.
Forest’s current Accessible Gardening range includes 18 products, including best-sellers such as the Trough & Cold Frame Planter. New for the 2014 season will be the Cold Frame and Garden Chest. The design of both products has been updated for the accessible market, including gas powered, hydraulic arms. Larger, easy-grip rounded handles have also been added for easier lifting.
Forest’s sales and marketing director, John Gomersall, said: “The response to our Accessible Gardening range has been beyond our expectation. Retailers have been really receptive not only to the products on offer, but also the way in which we have packaged the collection through supporting POS and merchandising displays.”
It is not, however, just retailers and consumers who have been benefitting from Forest’s Accessible Gardening collection. Thrive, the charity with whom Forest has been working closely to develop the range, has been receiving a donation from the sale of each product, with the current funds raised exceeding £12,000. This money has already gone a long way in helping the charity to continue its work in bringing about profound transformations in the lives of disabled people.