Garden centre marketeers to battle for Worrall Cup

Marketing teams at Garden Centre Association (GCA) member garden centres are being invited to compete for the chance to win the Worrall Cup.

The team that has provided the best marketing campaign or initiative for its garden centre will be awarded the prestigious cup during the GCA’s annual conference at St Andrews in Scotland between January 22 and 25, 2017.

GCA chief executive Iain Wylie said: “This represents a great opportunity for members to showcase their marketing skills to win this significant association award.

worrall-cup-the-old-railway-line-garden-centre“We’re on the hunt for the garden centre that has come up with the best, most inspiring marketing campaign or initiative in the last 12 months. We want our members to show flair and creativity and most importantly inspire other members to follow suit.

“As this award is not influenced by the annual inspection all entries have an equal chance of winning when the judging panel meet to assess the merits of each submission and decide the winner. The entries will be judged by an independent panel of judges with marketing expertise. This is an opportunity for members to win a prestigious award, where both flair and commercial success are rewarded.”

Members are asked to submit an entry by completing a short entry form, which can be downloaded from or requested via email, to the GCA office, no later than Monday, January 16, 2017.

The submission of supporting material, such as photographs, print examples and web-links is encouraged. An additional sheet of written detail is acceptable along with the entry form, if required. Entries can be sent electronically via or by post to the GCA office.

Iain added: “The winner will be announced during our annual dinner and awards evening, which takes place at on the evening of Tuesday, January 24.

“As always our conference will provide attendees with pertinent information on key aspects of the garden centre industry to assist members in achieving their business goals. The information shared will focus on a wide range of topics, including merchandising, marketing and management. There will also be plenty of opportunities for delegates to network and socialise.”

The deadline for Worrall Cup entries is 5pm on Monday, January 16. Entries can be submitted via email at or by post to the GCA office.

The GCA’s annual conference will be held at St Andrews in Scotland between January 22 and 25, 2017, with more than 300 delegates expected to attend.