Garden bird food brand Peckish is thanking over 100 garden centres for their involvement in the ‘hugely successful’ ‘Go Wild With Peckish’ campaign.
Young people across the UK and Ireland hatched into bird-feeding enthusiasts during the week-long campaign, held over October half term. Activities included bird mask and fat ball making sessions and a bird spotting activity with cut out bird characters. Over 10,000 goodie bags were also provided by Peckish for garden centres to issue to participants, the organisers said.
Peckish are reporting positive feedback from some of the garden centres that took part.
Simpson’s Garden Centre in Inverness said: “We loved having the Peckish activities and goody bags for kids visiting our garden centre this October break. It was a brilliant addition to our normal school activities programme and all the children taking part loved it!”
Burford House Garden Store in Worcestershire manager Paul Benson said: “We were delighted to stage the Westland ‘Go Wild with Peckish’ trail over half term. A great PR event for us and an increase in sales of Westland bird care products to boot!”
Lots of entries are also being reported to have been received for the drawing competition which was run through garden centres and online at the ‘Go Wild With Peckish’website. Children brought the wild birds in their garden to life through creative drawings and will have the opportunity to win prizes such as a family day out and Peckish hampers.
Peckish senior brand manager Rachael Dickinson commented: “We initiated the ‘Go Wild With Peckish’campaign to encourage ‘generation digital’ to switch off their devices and experience the enjoyment of bird-feeding. We were astounded by the support that we got from garden centres up and down the UK and would like to thank them for getting behind the campaign.
“Research carried out by Peckish have time and again suggested that once young people have enjoyed feeding the birds with a loved one, they are more likely to continue this activity throughout their lifetimes. It’s important to the industry that we encourage children to take an interest in feeding the birds. As one of the leading bird food brands in the UK, we feel it’s our responsibility to be driving this forward. We will be looking to stage the ‘Go Wild With Peckish’ campaign again next year and will be seeking additional initiatives throughout the next 12 months to increase the number of people feeding the birds.”