Leading gardening brand, GARDENA, today announces that YouTube sensation, best-selling author, garden presenter and regenerative food enthusiast, Huw Richards, will be its brand ambassador for 2022.
As part of the ambassadorship with the brand, Huw will work closely with GARDENA on a wide range of marketing campaigns and activities across the year including the launch of its upcoming sustainability campaign, ReTh!nk, which will encourage passionate gardeners throughout the UK to make a pledge towards an eco-friendlier way of life including conserving more water.
The partnership will also see the 23-year-old passionate gardener involved in and providing expertise for public events, products launches, and digital content across both GARDENA and his own social media and YouTube platforms, in order to drive awareness for the craft in an engaging and authentic way, inspiring and encouraging the collective audiences to realise their gardening dreams.
GARDENA specialises in high-quality gardening tools and irrigation systems, and together with Huw, will aim to highlight the importance of viewing a garden as a “living space close to nature” as well as a place of wellbeing, recreation, and fun.
Speaking on the partnership, Huw Richards said: “I’m very much looking forward to the year ahead as the GARDENA brand ambassador. As a fan of their products, I’m excited to gain more insight into the brand and its top-quality tools and equipment, as well as being able to share this with my audience.
“I’ve had an incredibly keen interest in gardening from a very young age and have been growing food in my family’s vegetable garden following organic and sustainable principles for over a decade. It is such a fun and rewarding process and I would love to help others realise this and experience it with me. Growing food involves so many fun activities which can be as easy or advanced as you want. There is nothing better than harvesting some of your own homegrown produce.
“I believe in making content as authentic, educational, and useful as possible, focusing not only on how to grow and care for your garden but why this is important and the benefits it can have for the planet. As experts in watering products and cutting tools, I’m excited to be working a wide range of GARDENA products into my routine.”
With a mission to help as many people as possible to grow their own food inexpensively and sustainably, Huw has built an online space for likeminded people, with 539,000 YouTube subscribers and over 60,000 Instagram followers. Sharing his expertise on all things gardening, Huw creates content that focuses on everything from how to start your own vegetable garden, to sharing other equally incredible gardens.
Howard Scott, Country Manager UK at GARDENA, added: “Bringing Huw on board as our brand ambassador for 2022 is an exciting way to kick off this year’s gardening season. Huw is the perfect fit for us as a brand as he embodies GARDENA’s brand DNA of innovation, fresh thinking, and gardening in a smarter and more sustainable way. Keep a look-out over the season for top tips and inspiration from Huw designed to help passionate gardeners build up the biodiversity in their own garden ecosystems.
“It’s also very exciting year for GARDENA with the launch of brand-new product ranges and integrated national watering and hand tool campaigns, as well as the return to in-person events that we have missed over the past two years. We look forward to working closely with Huw on all of these elements as we further our commitment to gardening sustainably in the UK.”
For more information on GARDENA and its partnership with Huw Richards, visit www.gardena.com/uk