Gardena unveils new route to market with sales agents

European garden watering and tools brand Gardena has announced the recruitment of a dedicated network of sales agents to build brand presence and boost sales into garden centres.

Twelve experienced and well-known agents will service garden centres in the UK, the company says, with the team boasting ‘many years of practical experience in the industry’. Garden centres will be able to call upon these agents to provide products with a speedy delivery time, as stock will be delivered straight from Gardena’s factory in Germany. Direct deliveries will be available from November 6 in order to ensure retailers are prepared ahead of the 2018 gardening season.

Gardena UK national account manager Paul Simpson commented: “We are delighted to have a driven team of agents on board to forge even closer links with our passionate customers, as we continue to invest in our innovative products. We felt the best way to show our commitment to the UK market was to work with sales agents given their phenomenal understanding of the retail market, which we are confident will contribute to a buildup in sales in the UK.”

Gardena is also supporting the introduction of these sales agents by continuing to invest in TV advertisement, with a second nationwide TV campaign expected to launch in 2018. This will cover print and digital media as well. In line with this, Gardena adds that it has ‘fantastic’ promotional offers for garden centres for 2018 and is also continuing to invest in its Ambassador Store Initiative in the UK, which was rolled out earlier this year.