Garden supplier Gardman will present a cheque for more than £47,000 to Greenfingers this summer as part of the company’s continued support of the charity.
The company says that the success of its fundraising activity is due to five strategic product promotions which Gardman ran across three of its best-selling categories; Cole & Bright lighting, Blacksmith hanging garden and Gardman doormats. With stand out on-pack labelling and in-store point of sale to promote the charitable donations, the campaign has generated a significant uplift in sales and, as a result, has proven to be a huge success for Gardman, their customers and most importantly for Greenfingers.
The donation, one of the industry’s largest to date raised through product promotions, will be handed over as a giant cheque at the GIMA Awards on Thursday July 14 at the Celtic Manor Resort in South Wales.
The money raised will help Greenfingers to create more magical, inspiring and therapeutic gardens for children who spend time in hospices across the UK.
The charity’s head of fundraising Linda Petrons commented: “I would like to thank the whole team for getting right behind the partnership and the product promotions. This phenomenal amount will make a huge difference and will enable us to ensure that across the UK, more children living with life limiting or life threatening illnesses, along with their families, will be able to benefit from a Greenfingers garden.”
Gardman CEO Pete Utting added: “With gardening at Gardman’s heart, we hugely support the significant work Greenfingers does in order to create such amazing outdoor spaces. We are delighted to be able to grow our sales, our customers’ sales and support some amazing work.”