Following the success of Gardman Wild Bird Care’s 2016 #GardmanPoppy campaign, raising £218,359 for The Royal British Legion in just four months, Gardman is beginning a new charity partnership with Marie Curie, the UK’s leading charity for people living with a terminal illness and their families.
The money raised through the sale of the #GardmanDaffodil will allow Marie Curie to help more people living with a terminal illness and their families make the most of the time they have together by delivering expert hands-on care, emotional support, research and guidance. Last year, Marie Curie cared for and supported over 50,000 people affected by terminal illness across the UK.
The Cast Iron Daffodil Bird Feeder will retail at £6.99 and will be sold alongside Marie Curie branded premium Wild Bird Seed Blend, designed to appeal to garden lovers and those who love to feed birds. The feeder is suitable for all year round feeding with universal appeal to a variety of different birds. The Wild Bird Seed Blend retails at £4.99 (1.8kg pack) and £14.99 (12.55kg pack).
These official Marie Curie products are now available through garden centres nationwide, including Homebase, B&Q, Choice and Nottcutts.
Gardman will donate 50p for every sale of its #GardmanDaffodil and 50p for each pack of 1.8kg bird feed and £1.50 per pack of its 12.55kg charity Wild Bird Seed Blend. The brand hopes to raise donations in excess of £200,000 for the charity.
Gardman Wild Bird Care marketing director Gavin White said: “Marie Curie is such a fantastic cause which is needed by, and resonates with, everybody at some point in their lives. At Gardman, we plan to raise £200,000 for Marie Curie through the sale of our charity Daffodil Bird Feeder and Wild Bird Seed Blend. Through the sales of our charity products and with the help of the general public and our retail partners, we aim to leave a lasting impression for the charity, and in the lives of those suffering with terminal illness and their families.
“The striking design of the Gardman Daffodil Bird Feeder is inspired by Marie Curie’s Great Daffodil Appeal, and we are proud to have launched such a beautiful and decorative product to not only brighten gardens across the country, but more importantly benefit thousands of families requiring end of life care.”
Marie Curie head of corporate partnerships Nicky Read said: “We’re delighted to be partnering with Gardman this year through the sale of Daffodil Bird Feeders and Marie Curie branded bird feed. The money raised through Gardman’s bird care range will help provide essential care to people and families living with terminal illness. We’re incredibly grateful to have the support of Gardman and look forward to working with them in 2017.”