Glee has a proven track record of evolving and changing to meet the needs of the industry it represents. The latest update is a continuation of this theme, as it is confirmed that the 2019 event will take place on Tuesday September 10 to Thursday September 12.
The simple act of moving Glee one day later in the week has been decided upon due to increasing demand from the show’s retail visitors. Visitor trends in recent years have hinted at the popularity of the show days later in the week and following a period of consultation with both suppliers/manufacturers and retail partners the move to a Tuesday – Thursday format has been confirmed.
Glee event director Matthew Mein said: “Glee needs to adapt in order to be more responsive to the needs of our visitors. With Sunday trading continuing to dominate the weekly schedule within retailing, we are seeing more and more visitors attending Glee on Tuesday and Wednesday as many dedicate Monday as the day to reflect after weekend trading, to catch up with their teams and order additional stock for the weeks ahead.
“Recognising this, we have decided to amend our opening days to provide retailers with the opportunity to focus their attention post-weekend, before visiting Glee unhindered later in the week. During our period of consultation, the response to this was extremely positive so we hope the wider industry will be equally supportive.”