The team behind annual garden retail trade exhibition Glee has recently been expanded with the recruitment of Daniel McAlpin.
Daniel will be responsible for raising awareness of Glee’s new dedicated pet sector – Pets @ Glee. Driving pets directly into the heart of the exhibition, Daniel’s remit will include securing leading UK and international pet brands for this thriving showcase; ultimately helping to arm garden retailers with everything that they need to maximise profits of pet products and grooming services in-store.
Additionally, Daniel’s role will see him work to grow Glee’s Plants, and Landscaping and Garden Decoration sectors, and will be looking to bring both new and existing UK based brands to these popular areas of the event. Finally, he will be overseeing the sponsorship and industry involvement with the Retail Lab at Glee throughout the 2018 campaign.
Daniel said: “I’m excited to become part of the Glee team. The exhibition has a great reputation and I hope to be part of developing this even further. It’s also an exciting prospect to join Glee as the show embarks on another year of change as it relocates within the NEC and expands its added-value feature content. I look forward to seeing how the industry responds and interacts with these changes.”
Glee event director Matthew Mein added: “We’re pleased to welcome Daniel to the team. He has already made his mark, and no doubt his experience will pay dividends as we look at ways to expand Glee’s offering in 2018 and beyond. I’m sure exhibitors will also welcome his appointment, and no doubt he will provide a strong and ongoing support network for his customers before, during and after their time at the show.”