The packaging for the company’s comprehensive gloves collection has been the subject of a makeover and the new tickets are now making their way into stores.
Designed to provide a clean, colour coded system for ease of merchandising, the new ticketing will assist consumers in making an informed choice at the point of purchase. The new design has improved understanding of sizing, with no gender definition, which will allow men and women to choose gloves that were previously categorized by gender. The glove and brand names – for instance ‘Master Gardener – are now clearly defined to help consumers shopping for a specific glove to make their selection quickly and easily. The image on the front is consistent with the range to secure tidy displays in clear sections, whilst the product image identifies suitable tasks for the gloves in question.
