Gorilla Glue, one of Britain’s fastest growing suppliers of glues, tapes and adhesives, will be hitting the shelves of nearly 200 Wilko stores throughout the UK from June this year.
The new range of adhesives and tapes have already won a devoted following from DIY enthusiasts and trade professionals for their incredibly high strength and versatile nature. The introduction of the brand into Wilko will ensure that Gorilla Glue is on track to further cement itself as a household name.
Powering those sales, Gorilla Glue has returned to TV with a £1m heavy heavyweight campaign for the second consecutive year, with the company’s iconic ‘Gorilla’ character – it’s hairy paw clutching the company’s glue for the “Toughest Jobs on Planet Earth”, being run across a breadth of channels, including Dave, Sky Sports and Discovery.
Those interested to try the new range can find them in 184 of the popular high street stores from Monday 1st June, or on www.wilko.com, where products such as Gorilla Glue Original, Wood Glue and Super Glue will be available as well as the inclusion of Gorilla Glue’s latest addition to the range, Packaging Tape, which will make its debut on the high street. At nearly 3 inches wide, this easy-to-apply packaging tape is crystal clear, water and temperature resistant, and secures packages quicker and easier with just one tough and wide strip.
Simon Damp, European Sales Director of Gorilla Glue said: “The Gorilla Glue family of products are already known for their tough and versatile nature, and to see them being sold in Wilko stores nationally is testament to the demand we are seeing from consumers across the DIY market. This is also a great opportunity to expose the brand to a wider audience, and to show them just what Gorilla Glue can do.”
Lloyd Taylor, Buyer at Wilko’s said; “We are really pleased to be bringing the full Gorilla Glue range to Wilko’s and feel it is the perfect fit for our DIY enthusiast customers so that they can get the results that trade professionals would be proud of!
“The brand fits perfectly into our DIY category space and the inclusion of Gorilla Glue is a great opportunity to show just how versatile these products are, from DIY projects around the home to Halloween costumes or even making a quirky Father’s Day gift!”
On the market for more than a decade in the US, Gorilla Glue has won a devoted following from the DIY crowd to become the leading national brand in glues, tapes and adhesives. Each product in the range has unique features and benefits, such as reinforced rubber particles to absorb shocks, quick drying capabilities and unique anti-clog caps, which can be seen online at www.gorillaglue.com.
